Why Denver Contractors Are Turning to Digital Marketing to Get More Jobs (and Ditching HomeAdvisor)

Introduction

General contractors, roofers, and remodelers in Denver are ditching platforms like HomeAdvisor and Thumbtack—and turning to digital marketing to get high-quality leads without paying middlemen. Here’s how Indigo Labs helps construction companies dominate their local markets.

1. The Problem with Lead Platforms

HomeAdvisor sells the same lead to 5+ contractors. You’re stuck in a race to the bottom on price. SEO and Google Ads allow you to control your brand, attract direct leads, and close at higher profit margins.

2. Google Local Service Ads for Contractors

Local Service Ads (LSAs) show up above all other results and only charge per lead. We help contractors get verified, build profiles, and start appearing for high-intent local search terms.

3. Local SEO That Drives Estimate Requests

We optimize your website and Google Business Profile to rank for searches like “roof replacement Denver” or “kitchen remodel contractor near me.”

4. Use Video and Job Photos to Win Trust

We encourage contractors to show real job footage — drone shots, before/afters, and testimonials — to boost engagement and conversions.

Schedule a free digital marketing consultation and learn how to generate higher-quality leads directly from Google.